Delaila Garcia

“As graphic design and marketing teacher, branding and customer loyalty is something I constantly teach my students. In this world, consumer want to be able to engage with brands that not only appeal to them visually, but also can connect with. A company's physical branding could be beautiful; however, if there is no story to connect with the brand loyalty will fade. Consumer not only want the pretty packaging but the brand story they can trust and connect with. Nonetheless, visually branding is very important because it calls your consumer's attention to the brand.”