TIM CHRISTENSON

“Companies that have a strong visual brand have numerous advantages over companies with less established or weaker brands. These advantages include strong brand identity and recognition which help consumers distinguish and differentiate a company from its competitors. A strong visual brand also creates a bond with their consumer and evokes an emotional response to the brand. This emotional connection with the consumer increases customer loyalty and usually makes the company more profitable due to repeat purchases and loyalty of their customers. Additionally, a strong visual brand also makes the company's good/services less price sensitive compared to less established brands in the same space. 

Establishing a successful Visual Brand is an essential part of a company's marketing efforts because it can positively convey various meanings to their consumers. These influences could be visual recognition and differentiation, communicating the brand's values/ personality to the consumer as well as creating the emotional connection with consumers that leads to higher brand loyalty and fosters a feeling of trust and satisfaction for the consumer when choosing that product or service”